Here’s The Story
Cowart Company is the consulting home of Simon Cowart, an Atlanta-based digital marketing leader who started in non-profit and local politics, but also simply engaging in the early social media world. Captivated by the new connective tissue of our world as it emerged in the early 2000s, Simon’s natural curiosity lead to experimentation across a number of early social channels and their intersection with more traditional web communications as he worked with smaller businesses to help them navigate those complex changes in a straightforward way.
Building Coca-Cola’s Hub Network
In 2013 Simon joined the global sparkling brand team at Coca-Cola as they built an industry leading Social Media Command Center, making the beverage giant an early investor in the creation of meaningful social experiences for their consumers. Leading teams across North America and Europe, those most mature in social and impactful on global social messaging, Simon oversaw brand critical campaigns such as the Super Bowl, FIFA World Cup, The Olympics and more in partnernship with global functions managing broader brand and crisis communications.
Teaching the Enterprise To Listen
After his departure from Coca-Cola in 2017, Simon joined social listening and analytics industry leader NetBase and lead accounts including Yum! Brands, Hulu, Best Buy, among others, as a lead Enterprise Strategist and created methods for benchmarking meaningful social conversation spikes to inform necessity for brand messaging and planning, as well as general social conversation monitoring.
For so many of these brands and the bright leaders that inhabit and create them on a daily basis, it can be a powerful reconnection to the consumer and, when properly leveraged, create a more meaningful individual brand experience than has ever been possible.
Embracing the Creator Voice
As digital conversations, and the ways we manage brands entry to them, have changed, creators have become the travel guides of the modern digital landscape. Guiding us to the right products, experiences, and other ways of fulfilling our needs as we navigate a more complex and growing web of products and companies that launch every day.
Simon has spent years advising companies on their tactical and strategic embrace of creator voices as partners in building brand equity, and how to do so with authentic outreach and a focus on human relationship building.
Simon Cowart is an Atlanta native marketing leader whose career in digital and social media has spanned from small business and non-profit to global leadership within iconic Fortune 100 brands over the last 20 years. From working as a Global Social Strategist with Coca-Cola building an industry leading social command center to create brand cohesion across hundreds of markets, to managing crises during the winter olympics in Sochi and the Super Bowl, to creating cutting edge approaches for social conversation monitoring and creator strategies for Yum! Brands, Hulu, Nike, and more, Simon has focused on translating a diffuse array of social datasets into meaningful business growth and decision making.
